Case Studies

Loss of self confidence Case Study:
Luci Ferrini, Accounting and Business Services

Luci lost her job when she was in her early fifties. It was extremely traumatic but despite this she began her own business and persisted with it through bouts of ill-health and depression, often feeling alone and unsupported. When I became her business mentor in 2011, she was overwhelmed by what she had to do to get to a position of positive cash flow.

Pamela mentored me over a period of 3 months in 2011 under the iTec small business program. When we first started working together, I felt overwhelmed with the things I needed to do. However she focused me on the things that matter the most, and highlighted the most important things that needed to be done and could be done at the time. We worked together to develop strategies that I could commit to and find the right path for me and my business at that time. I found her an exceptional mentor for someone in my position - understanding, considered, thoughtful, professional, warm and comfortable.

Managing difficult (negative) workplace environments

Mardella Bassett coached a client recently who had to make some hard decisions about his future career direction due to a difficult workplace environment. The client sent the following message to her --

"Thanks for taking me under your wing and acting as a sounding board for me to look at my actions and feelings (regarding the work environment ), it was a unique and rewarding experience and highlighted the path which I must follow. It was a pleasure to be coached by someone sympathetic."

Other areas in which we have proved successful include:

  • Stress

  • Burnout

  • Work/life balance

  • Inter personal issues

  • Managing upwards

  • Transitioning from full time to part time work/retirement

  • Career development

  • Sales dead spots


Business Coaching


Sales Mentoring


Career Coaching