Roger Taufel


Accomplished Specialist in Sales, Marketing, Events and Communications offering an outstanding performance record achieving sales/project targets, being able to grasp both macro and micro issues and deliver outcomes above expectations. Local, Regional, National and Global experience in sales/ marketing and media publication groups including Australasia, USA, and Canada, as well as Europe and the Asia Pacific leading and supporting organisations such as News Limited (Courier Mail, Quest Newspapers, Brisbane Sun), Business Acumen, Yaffa Publications in strategic marketing, media, events and communication, and stakeholder and team engagement.

Knowledge of and experience in organising trade displays at major Events.

A consummate leader who can engage at all levels with exceptional analytical and facilitation skills and able to collaborate with staff from the boardroom to the workforce.


  • Exceptional Events Expertise
  • Cultural / Organizational Development
  • Marketing Planning & Implementation
  • Time Management
  • People Development
  • Change Management
  • Relationship Development
  • Sponsorship Development
  • Cultural Competency
  • Workshop
  • Media Sales
  • Negotiation & Engagement
  • Communications
  • Fundraising Experience
  • Have worked with all mediums of the media


LEADERSHIP: High-level expertise in Marketing and Sales/ Media Management delivering above expectation sales outcomes. Assisting leadership to influence and drive the development of proactive, positive and enduring performance cultures.

MARKETING: Knowledge and experience in branding, development, evolution and delivery of leading edge and innovative marketing programs designed to build and create effective results.

COMMUNICATION: Influential facilitator with experience in the design, delivery and evaluation of marketing and related programs. Able to tailor communication strategies to all areas and levels of business needs. Works very closely with local and state governments, and understand the protocols.

STRATEGY & PLANNING: Extensive experience partnering with CEO’s and Executive Management to plan and transform sales & marketing cultures. Skilled in strategic planning and project management.

EVENTS AND MEDIA: Broad expertise with direct experience in event design and leadership.  Led large events and media projects within News Limited subsidiaries.  Expert knowledge of audiovisual concepts and execution and gave creative direction as producer/ director of major annual events. Produced some 200+ Events with News Ltd.

MAJOR ACHIEVEMENTS: Proposed and coordinated the first Sanctuary Cove Boat Show and subsequently prepared the successful proposal to make it an annual event.  Produced and directed the successful Quest Business Achiever awards for seven years.

Awarded the Australian Marketing Institute Award for Events Marketing for Queensland. Produced and directed the re-launch of the Brisbane Tourism Awards in 1999, at the Brisbane Convention & Exhibition Centre.


Business Coaching


Sales Mentoring


Career Coaching